Most of realize, communication is essential to achieving a quality relationship, whether in our personal lives, or in conducting business effectively. Unfortunately, however, because we have different backgrounds, knowledge, understanding, experience, and expertise, we fail to effectively communicate, even, when we believe we are. Perhaps, there is nowhere, this is truer, or becomes more apparent, than, how real estate agents, and their clients, interact. Doesn’t it make sense, if clients, and agents, better understood each other, and discussed, rather than assumed, the process would go more smoothly? This article will briefly discuss, using the mnemonic approach, why it’s so important ant, to keep real estate, REAL.
1. Reasonable; rational; rationale; ramifications: Is the homeowner’s expectations, reasonable? Will the agent focus on the importance of proceeding in a rational manner, rather than solely, an emotional one? Are agent and client, on the same page, and agree upon, a common strategy, marketing system, and the underlying rationale? Has the agent, sufficiently, emphasized, the inherent differences between listing and selling price? How a house is priced, often, has numerous potential ramifications!
2. Emphasis; earn; empathy; excellence: Fully discuss the emphasis, and why it makes sense, for a particular property. Agents must earn respect and trust, by demonstrating quality and excellence. This requires lots of patience, and true empathy
3. Attitude; aptitude; attention: Homeowners should select and hire the best agent for them. Possessing a combination of a can – do, positive attitude, plus a well – developed aptitude, while focusing, and paying keen attention, helps get it done properly and efficiently!
4. Listen; looking; learn: Seek someone who listens to you, far more, than dominating conversation. Looking at all factors, and learning the best approach, and then, proceeding forward in a timely, well – considered manner, often determines the level of the results.
Marketing real estate is both an art, and a science, and often a delicate balance. When one considers what’s necessary, and appropriate, and then proceeds to do what must be done, makes the process, effective, and REAL.